The new boutique is located in Saint-Germain-des-Prés
Ahlem Manai-Platt, the Paris-born designer behind eponymous eyewear label Ahlem, brings her chic eyewear vision to Paris, with the opening of her own branded store. The new boutique is her first in Europe and fourth globally – joining sister stores in Venice California, NYC’s Nolita and San Francisco’s Hayes Valley. Above: the store front of the new Ahlem boutique in Paris
AHLEM’s Paris store is located at 9 rue du Dragon in Saint-Germain-des-Prés, an historic culturally rich neighbourhood known for its upscale shopping and dining experiences. The interior, imagined by Stockholm-based design agency Specific Generic, draws inspiration from the aesthetic encounter between two of Ahlem Manai-Platt’s favorite modernists: Constantin Brâncuși and Isamu Noguchi. Using Noguchi’s 1927 drawing “Paris Abstraction” as a reference point, the interior has been designed to balance voids and built structures, incorporating natural materials such as glass, walnut, metal, concrete and plaster. Elements of craftsmanship, including sculpted plaster and hammered wood, are also featured. The space also features an ultra-luxurious “boudoir de marque” conceived as an intimate refuge for custom frames, individual consultations and private viewings. According to the designer, the new store establishes a brand presence in Ahlem Manai- Platt’s hometown and current city of residence, which has been a fundamental creative influence on her work from the very beginning. For more details about the brand visit www.ahlemeyewear.com / Photography by Michael A. Bandassak
9 rue du Dragon, Saint-Germain-des-Prés, Paris, France