Summer showcase: a new TVR®504 edition, handmade in Japan

The Japanese artisan label’s new release is a 10th Anniversary version of the popular 504

If you’re a fan of this label, you’ll know the 504, an iconic shape inspired by a 1940s archive frame: for the brand’s 10th Anniversary, the style returns in a new configuration with smart new hinges and striking metal cores. First introduced in May 2013, TVR®504 has already been made available in over 80 colours and seven different sizes. For summer 2023 — having been unavailable for over a year — the model is now also thicker than before in a 6mm Zylonite with a structure and angle offering a very solid feel. Above: the new version of the 504 featured in a classic black with lightweight polarised lens clip with vintage filigree design

“Quality handcrafted eyewear is our DNA and we are proud to re-introduce these iconic vintage styles to a new generation of eyewear customers…” Sawada-Yaemon – Master Craftsman for TVR®

Tradition is fundamental in the making of the TVR®504. Each piece is made by hand by skilled Japanese master craftsmen using the traditional measurement method called ‘Datum expression’ — a fading methodology that has been used to produce spectacles since the 1950s in Japan, and remains a cherished form of art that TVR® OPT continues to uphold; other complicated processes in spectacle making are also part of the artisan process at the Japanese label, including hand-cutting, moulding, as well as reexploring the beauty of long-lost details for the frames.