The French company and 4th generation of the Morel family opened their doors to journalists in June. Known for their history and heritage – since 1880, the company is moving forward with the times, with a commitment to French eyewear manufacture, combining traditional craftsmanship, state-of-the-art technological processes, and a bold, new programme of engagement embracing environmental and socially responsible initiatives across many different elements of the company’s daily life.
A stay at Lac de L’Abbaye, a visit to MOREL HQ and a special guided tour of the famous glasses museum, Musee de la Lunette in Morez: the French company invited the international press to experience everyday life at their 4th generation led eyewear establishment in the heart of the stunning natural scenery of the Haut-Jura. It was also an opportunity to visit their new re-launched acetate production on site (Morel Industrie), as well as to see the complete design and production cycle of a Morel frame. Their rich archives which include frames, marketing materials, campaigns and logos through the decades remain at the centre of everything they do today, exhibited around the corridors and staircases of the HQ interior in eye-catching, inspirational displays. Above: Morel headquarters, in Morbier – France
The Morel family were proud to tell their story of ‘Engagement’ and corporate social responsibility (CSR) which they first began to implement over 2 years ago. Alongside commitment to authentic French craftsmanship and quality, they have put in place multiple projects to become more sustainable and more responsible in all aspects of the company’s daily life.
Morel introduced journalists to Valerie Prillard, a highly skilled French spectacle maker who has been awarded the Best Craftsperson of France Distinction in the eyewear category. Prillard works in the product development department at Morel, in charge of all prototyping.
“Looking ahead, the 4th generation of the Morel family strives to develop a socially responsible, innovative, and collaborative culture faithful to the passion and values of founder, Jules Morel…”
The Morel team previewed new eyewear styles across its collection for the Autumn/Winter season including a brand new MOREL reading glasses collection which is presented in an exciting contemporary packaging concept. The line will be presented to opticians for the first time at Silmo in September 2023.
MOREL has recently adjusted its portfolio of brands: today they offer the main collection, MOREL (comprising the collections previously known as ÖGA, LIGHTEC, and KOALI), the M collection featuring NOMAD and MARIUS, and MARIUS MOREL – the line which pays homage to the glasses that have previously shaped the brand’s history and heritage (previously 1888). The company continues to produce the unique line MOREL par JeanNouvel, a collaboration edition with architect, Jean Nouvel. Find out more at www.morel-france.com