The new Žilka Optik Studio interior was designed by owner/founder Filip Žilka and realised by Olgoj Chorchoj studio – large glass windows have been installed to accommodate the display of art installations
Žilka Optik Studio, an established fine eyewear destination which opened 25 years ago in Prague (Czech Republic) has marked its anniversary this year with the unveiling of a newly designed state-of-the-art space in the historic centre of the city in June 2023. Their retail concept represents one of the most exceptional to have been announced this year. The new striking interior was designed by owner Filip Žilka and carried out by the renowned Olgoj Chorchoj Prague-based studio (www.olgojchorchoj.cz).
More akin to a prestigious art gallery than a shop, the spot-lit windows of the studio embrace Žilka’s particular approach to eyewear. “Glasses are not just a mere accessory,” says the owner who is well known for his particular philosophy for matching the perfect frame to the individual’s character, “but they symbolise and reflect the wearer’s personality. Our current window display was produced by the studio of the National Theatre under the creative direction of Marek Cpin.” Pictured above, works by Marek Cpin. Cpin is a well known set and costume designer who studied at the Janacek Academy of Music and Performing Arts (Brno, Czech Republic).
The refined and minimal interior features a circular room lined with frames presented on translucent white displays, and hidden behind a curtain. Žilka explains this feature as part of his philosophy of finding the ideal frame: “The client coming to us here does not select their next frame on their own, the selection of frames is curated for them by our team. It is always our intention to sell “eyewear by Žilka” which sums up our knowledge and expertise. Our individual approach is a superior opportunity for our clientele beyond the brands and designs themselves.”
Asked to pinpoint his particular concept, Žilka said: “My key intention and criteria was to always collaborate with the designers who create eyewear, and have a personal dialogue and connection with them. Our overall concept is based on a stylistic approach that uses our expertise in physiognomy, non-verbal communication and the psychological profiles of each personality type”. He adds that his aim is to bring out the client’s character and link it with a matching pair of frames. This requires a personal appointment at the studio.
