The Japanese eyewear label Yuichi Toyama has collaborated with Giorgio Armani for a luxurious capsule collection – made in Fukui Prefecture, Japan
A new collaboration has been launched between the Japanese eyewear brand YUICHI TOYAMA and fashion brand Giorgio Armani, offering a capsule collection which fuses Giorgio Armani’s Italian style with the latest Japanese technological innovation. Armani’s aesthetic vision has been complemented by designer Yuichi Toyama, who is known for pushing the envelope of Japanese manufacturing technology while also employing traditional Japanese craftsmanship. The resulting combination of Italian elegance and Japanese innovation delivers a nuanced effect, with lightweight, comfortable frames in Japanese titanium, created with subtle detailing and shading, and always blending form and function. Above: Giorgio Armani x Yuichi Toyama eyewear – campaign
The designs employ YUICHI TOYAMA’s signature “Double Dutch” design, which was released in 2016. This took its inspiration from the “Double Dutch” game in which two “turners” face each other and spin a rope in opposite directions, while one or more jumpers simultaneously jump over it. The playful “Double Dutch” design has become synonymous with YUICHI TOYAMA, and its use in this collection enhances the minimalist silhouette and elegant functionality of the eyewear.
About Yuichi Toyama Yuichi Toyama developed his Made in Japan eyewear brand over 30 years.
The signature look of the collection derives from its ability to combine seemingly contradictory details and materials into harmonious designs.
The design philosophy is one which respects traditional craftsmanship aligned with an equally evident curiosity about the possibilities that come from the use of innovative technology.
The brand is constantly evolving as it pursues an expression of simplicity, elegance and timeless beauty. For more information: https://yuichitoyama.com