Retrosuperfuture opens store in Mexico City

The brand has opened the architect-designed store in Av. Tamaulipas 141

Situated in the vibrant La Condesa area, RSF Mexico City was conceived and designed by RSF’s creative team in collaboration with architect Paul Cournet. The compact store is designed for an organic flow, emphasising key functional elements.

On one side, a custom stainless steel build-out provides a multifunctional experience. Clients can explore the Retrosuperfuture collections on display, starting with a curated selection of pieces. Below, drawers conceal soft velvet pads for placing selections and exploring options. Further down, clients can delve into RSF’s full collections, collaborations, and the vast selection of both sun as well as optical RX frames. Above: the exterior of the new store – opened in February 2024

Retrosuperfuture – interior – photography by Alejandro Ramirez Orozco

On the opposite side, a full-height mirror spans floor to ceiling, and throughout the entire store, offering a comprehensive view for clients to fully see themselves and their eyewear choices. A huge, fully dimmable lightbox graces the ceiling, replicating the ambiance and warmth of a sunset to enhance the overall mood. For a comprehensive optical service, RSF’s Mexico City store includes private visiting rooms equipped with licensed opticians, optometrists and Zeiss vision testing machines to address clients’ ophthalmic needs. Find out more at www.retrosuperfuture.com

Av. Tamaulipas 141, Condesa, CDMX Mexico City, Mexico. Monday – Sunday 11 am – 8 pm.