In an interview with eyewear expert Kayla Heersink, Gary Black of Black Optical – creators of Kuro Athletics – reveals why they have launched a sports eyewear collection designed for Olympic level performance. The collection marks a new departure for Black Optical, the renowned US independent optical retailer.
What inspired you to create an athletic eyewear line? The inspiration came from three main sources. Firstly, we identified a significant market opportunity for rx-able sports eyewear, which was less crowded compared to premium everyday eyewear. Secondly, we aimed to elevate product standards within this space. Lastly, as a runner and cyclist myself, there was a personal motivation. We wanted something that aligned with our brand values– clean design, premium materials, and logo-free aesthetics that were missing in the performance eyewear space. Above: Kuro specialises in single lens products offering fully integrated prescription capabilities – designed with the technical attributes required by Olympic athletes – the brand is a new project by the team behind Black Optical