The Harrier frame is the UK company’s first release using the Plantix bio-acetate
Bird Eyewear has recently launched a new frame design made from Plantix, a brand new, low-carbon bio-acetate designed in-house by Bird. Unlike some of the conventional materials derived from petroleum-based sources, Plantix is a bio-acetate produced from naturally renewable materials. The sustainable production process uses acetic acid and plant-based polymers to create the material, which is then coloured with plant-based dyes. Above: new model Harrier in Olive – the natural colours, which also include Caramel and Dusk, are inspired by the local landscape of Devon in the South West of England (UK)
Bird describes the material as non-toxic – it has improved biodegradability compared to traditional plastics which can take thousands of years to break down, littering landfills and oceans. Bird has also devised a recycle scheme in which Plantix can be recycled. The new range has a carbon impact of just 113 grams of CO2 per frame – less carbon emissions than using a mobile phone for 1 hour.
To find out more about the new Plantix frame Harrier, visit https://findyourbirds.com
This feature was published by Eyestylist.com on 29th October 2023.