Censur, created under the Prodesign brand, won a Silmo D’Or in the “Sunglasses – Eyewear Designer” category this weekend in Paris. The product release is part of a wider project named DANCE, which brings together the Danish and French design teams at Prodesign and Face a Face
Conceived as part of an innovative in-house design initiative called DANCE (combining parts of the words “Danmark x France“), with the idea of opening up a creative opportunity without boundaries, Censur by Prodesign represents a special departure for Design Eyewear Group and all those involved.
The concept originated from an internal design session involving all the designers and giving them free rein to work together and push the limits of traditional eyewear design without any rules. The two resulting frames have a distinctive structural bar across the lenses which the designers explain looks like a rectangular censor bar (the black bar used to cover up sensitive information). The desire was for this structural bold form to “challenge perceptions and invite wearers to experience the world from a different perspective”. In the frame, the beam design added a layer of mystery and sophistication. Above: Censur 2 by Prodesign won the Silmo d’Or 2024 in the “Sunglasses – Eyewear Designer category”
“Censur is about breaking the mould of traditional eyewear. We created something bold and futuristic, but also refined. The beam across the lenses was designed to evoke curiosity — it’s not just a design feature, it’s an invitation to see things differently. We’re thrilled to have won the SILMO d’Or for this design; it’s a celebration of the vision and collaboration behind Censur and our creative design lab DANCE.” — Lau Ruge, Design Eyewear Group
Censur 1 has the same distinctive bar as its sister frame, in a round shape that has an avant-garde and very individualistic look – and is well suited to the female face given the smaller shape. The colours are striking and include the bright purple above – a variation of one of the most important trending colours we saw at Silmo 2024 this weekend – as well as black or shiny silver. Find out more about Prodesign and Design Eyewear Group at https://designeyeweargroup.com