1970s influences in a fashion-forward line made from ISCC-certified recycled Eastman Acetate Renew & Eastman Tritan Renew materials
Come summer, bigger and bolder glasses will be on our minds. The 1970s looks bring a dash of fun statement style with a preference for large squareish eye shapes, angular designs, and retro-chic graduated colours…all this in a modern collection at the eyewear label Paradigm, which mixes up the old and new with fresh optimism and a spirited and youthful energy.
The eyewear collection at Paradigm is produced, for the first time, in ISCC-certified recycled acetate, a material that is beautiful and fashionable with a high aesthetic value and multiple nuances of colour and colour mixes. According to the producers of Paradigm, Kenmark Eyewear, by using ISCC-certified recycled materials, their company is reducing the amount of newly produced plastics in their collections, while also meeting a growing demand for sustainable fashion – and meeting verifiable standards. Above: the Paradigm collection reinterprets the freedom of bold vintage design – models Ross and Bianca
On the materials, the company says: “We’re proud to offer frames made using 100% sustainable acetate flake comprised of 40% recycled plastic and 60% biobased content from renewable resources.* Our sun lenses are environmentally friendly too, made with 50% recycled plastic and 50% virgin tritan material.* Even our frame cases are made of recycled materials! If you ask us, sustainability has never looked this good.”
* Calculated using the mass balance approach
With so many companies making claims over sustainable achievements, without providing proof of provenance of materials, or meeting any particular verifiable sustainable criteria, the ISCC-certification is an assurance of the particular contents of Eastman Acetate Renew and Eastman Tritan Renew – as well as the modes of production that are sustainable in themselves.
About Eastman Acetate Renew: Eastman Acetate Renew is made with certified recycled material and bio-based materials sourced from renewable resources, diverting plastic waste from landfills and incinerators while reducing consumption of fossil feedstocks and lowering greenhouse gas emissions. Eastman Acetate Renew contributes to circularity: Renew materials are made via Eastman’s molecular recycling technologies using waste plastic that would otherwise end up in landfills. These advanced recycling technologies complement traditional recycling approaches and expand the types and amounts of plastics that can be recycled, this gives materials an extended useful life. The innovation that brings recycled materials into Acetate Renew contributes to replacing fossil-based resources in the production process.
To find out more about Paradigm at Kenmark Eyewear, and this new sustainable collection of sunglasses and eyewear: click on the link at https://www.kenmarkeyewear.com/Eyewear/PARADIGM