After more than a decade at 110 Mercer Street, Cutler and Gross has announced the opening of a new larger NYC store, located in the same popular neighbourhood. Built in the early 1920s, the pre-war 2,400 square-foot space is located at 71 Mercer Street, and presents a ‘new look’ for the brand, due to be rolled out across the other five locations.

The Soho space was designed by brothers Chris Leong and Dominic Leong of Leong Leong – an internationally renowned New York-based architecture studio. “We envisioned the store somewhere between an informal social club and a minimalist contemporary gallery,” shares Chris Leong, “Customers can either lounge on one of the couches or wander around the space and explore the styles that line the walls.”

Described by the company as a social, contemporary store with hardwearing fabrics and luxury accents – the interior has been conceived to simultaneously celebrate the Cutler and Gross’ British roots in 1960s London and ushers in a modern mood. The space will be populated with iconic props by London designers from the 60s and 70s, as well as emerging pioneers, including Axel and Mélissa Chay, and Philippe Malouin. Works by renowned designer Matthew Hilton, Verner Panton, and ceramicist Nicola Tassi will also feature.

Featuring wrapped granite shelving and a curved oak tambour wall, the space offers a refined lobby – a welcoming social zone with soft seating – as well as a bar, where customers can browse the collections. The space culminates in what is described as the “Lounge”, complete with eye examination room and exclusive bespoke area.

Cutler and Gross began in 1969 as a bespoke spectacle maker, and the new SoHo store is also returning to this well-known aspect of its interesting heritage . 71 Mercer Street is to provide customers with the opportunity to create a truly unique frame: they will be able to choose from an array of acetates or specialist buffalo horn and personalize their frames with engraved messaging, pin detailing, and metal hardware.

To mark the opening of the store, Cutler and Gross partnered with Case Furniture, who worked closely with the Robin and Lucienne Day Foundation to rerelease the iconic Forum sofa. Exclusive to Cutler and Gross, the sofa has been reupholstered in a bespoke fabrication.

Cutler and Gross, 71 Mercer Street, New York, NY 10012 / www.cutlerandgross.com

All images courtesy of Cutler and Gross

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The new Cubitts flagship in New York is located at 103 Mercer, next to a rare 18th century brick house that’s played host to dressmaker, brothel, printmaker, hatter, and jeweller in its two centuries. Built before SoHo had acquired its artistic character, or even its name, this part of Mercer Street is a snapshot of another time, the UK eyewear creators say.

In the interior, features include a central S-shaped spectacle display inspired by Streamline Moderne and American industrial design. Areas of “glamorous darkness”, crisp lines, and soft lighting take cues from Edward Hopper paintings, while an underlying structured geometry borrows from neighbour Donald Judd. Overall, the interior displays a modernist theme with an utilitarian design. Rotary mirrors swivel on steel tables, an inbuilt display unit exhibits bespoke acetates, and an inbuilt desk with a custom tool rack provides a space for spectacle repairs. Above: the Cubitts store front on Mercer Street, NYC

Furnishing details include an ‘Opalino’ Vase designed by Tommaso Buzzi, 1930s Maison Desny silver vases, an LC8 stool by Charlotte Perriand, and a bespoke parchment table lamp by Tutto Bene. Tributes to the city continue into the bathroom, where walls papered with aluminium foil pay homage to Warhol’s Silver Factory. The overall aesthetic further develops the brand’s philosophy of designing each shop according to location and particular design references which link with the environment and history around the store.  Find out more at www.cubitts.com

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L.G.R, the Italian artisan brand founded by Luca Gnecchi Ruscone, has arrived in Paris, with a stand-alone store in a privileged position in the Marais in Rue du Temple. The company already has five stores in Italy in Rome (St. Peter’s and Piazza di Spagna), Milan, Florence and Venice, and the Paris opening represents its inaugural store abroad. The interior design is in keeping with these existing stores in Italy, with statement details, furniture and fittings that represent the heritage of the brand, and design features inspired by the founder’s grandfather’s store Ottica Bini and its original location in Eritrea. Above: exterior of the new branded stand-alone L.G.R store in Paris, France

Luca Gnecchi Ruscone’s statement about the opening was published in a release: “Since the inception of L.G.R, I’ve harbored a dream: to spread our commitment to Italian excellence and artisanal craftsmanship worldwide. With the unveiling of our first international store in Paris, we’re making strides toward turning this dream into reality. Paris stands as a beacon of fashion and style, and we are honored to contribute to this tradition with our collections of handcrafted eyewear made entirely in Italy. This debut store beyond Italian borders forms part of a broader strategy for international expansion, with additional openings slated for the coming months.” www.lgrworld.com

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The installation-window has been taken over by Vinicius Jayme Vallorani, an artist based in Milan whose practice creates performative vacuums transforming the interrelation between components of metaphoric and solid matter into aesthetic events.
His work is described as lying in the interval between an open planimetry, a cinematic shoot, and a steamy encounter in which one is seduced by a rip or a river. Whether it’s a canvas or a sculpture, the spatial dimension of his pieces exudes an echoing presence. The viewer is invited to participate in a reversal of perspective from content to context and vice versa. Above: the new window-installation by Vinicius Jayme Vallorani

The artist is the co-founder of Studio SBT, a shared artistic space in Milan home of SPECCHIOOIHꓛꓛƎꓒS project; Adriatica Contemporanea, a no-profit association with the aim of cultural promotion; and Grup. Grit., a format of encounters for art professionals.

About Kuboraum: Since its inception, Kuboraum has been shaping a vibrant community of people through events, collaborations, shared experiences, and art residencies. The collection of eyewear has been designed in Berlin and made in Italy since 2011 by co-founders Livio Graziottin and Sergio Eusebi, who created their first collection “in opposition to the dominant aesthetics in the world of eyewear”.

Kuboraum Innerraum Milan Gallery, Via Bigli 24, 20121 Milan, Italy

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At age 15, Emma Hutchinson, owner of My Glasses Shop in Poulton, worked as a Saturday girl in a quaint local independent opticians, later progressing to a job in one of the largest surfacing and glazing facilities in the UK. “I fell into optics and I have ended up doing a bit of everything,” she told Eyestylist. “After mastering the skill set and gaining the knowledge of this process, I set off on the road meeting opticians up and down the UK as a representative. A practice I visited on the route then offered me the lucky opportunity to join the ABDO Dispensing Optician course alongside working in a beautiful design-led practice in Lytham. After 16 years working for other people, a life encounter gave me the harsh reminder that life is too short. It was at this stage in my career, I decided to open a glasses shop of my own, My Glasses Shop.”

Hutchinson has designed and curated the store with a unique personality and individual style – the furniture is particularly fun, as are the art objects. She claims that she started out without any particular style of store in mind, and that it grew as she developed it. ” We dived in head first without any concept in mind. What I do know is that I wanted a store that was approachable and that EVERYBODY, no matter what their budget, prescription or style, felt comfortable enough with that they could walk in and feel welcomed wholeheartedly.” Above: the interior features a huge African metal giraffe by Pangea Sculptures

The store’s bold colours on white walls and simple white display areas with straight lines and flat uncluttered surfaces where the frame designs are out on show, keep the emphasis on the individuality of style and design details of the frames – with a nod to the artist Mondrian. “Following a trip to Amsterdam and Berlin, we settled on a casual, welcoming art space where frames would be the art that we showcased! A love of all things Bauhaus and De Stijl became a reality in the store!”

The style of the interior and furniture derives from the 1930’s. “It is still very much relevant today and lends itself to presenting our products in a clear and simple way without a sterile or overly clinical atmosphere,” Emma explains. “I craved the Belgian brand theo from opening, and with their new POP ART collection by Tim Van Steenbergen and theo designer Serge Bracké, I found inspiration in Roy Lichtenstein!”

Choosing the collections based on customer demographics, the shop currently offers a mix of optical frames and sunglasses reflecting current trends and looks…by theo, Zegna, BOZ, Nike and Struktur Eyewear, to name a few. “I don’t intend for us to educate anyone on what they should and shouldn’t wear.  I am also not precious about licensed or branded products as opposed to niche artisan frames, either. If it fits well, the client feels good about themselves and looks fabulous, then I am happy.  If I like a frame or brand, me and my team (myself, my life partner and brother) will showcase it and get behind it fully.  With this in mind we only buy a collection in depth and run with it.  I’ve found if you are confident enough to have a broad representation of the products in the range and actively promote it, it works!”

“We do not require a frame range to be a certain price point before considering it. We love to sell to lovely, gracious people therefore I refuse to oversell on lenses and all our dispenses are prescription appropriate.  I opt not to upsell with open-ended questions to inflate dispenses, but to offer the best to the customer, at an ethical price and this has led to a loyal client base, who continue to return for multiple pairs building their eyewear wardrobe, and supporting me on my adventure! “

The store attracts a clientele made up of “all types of wonderful people from all walks of life”. “Some are well known,” Emma says. “Along with several influencers, our dispenses have been seen on the BAFTA’s red carpet and in the Royal Box at WImbledon.  We can also throw in a couple of indie rock god’s for good measure – but we won’t say too much!”

Asked about the photos of the Pomapoo we spotted on Instagram, Emma said the store welcomes pets, any time! “Due to the fact we do not refract or offer clinical services, we have an open door policy. All are welcome including our four legged patrons! We also have Baloo, our 5 year old Pomapoo on staff to offer a helping paw during busy periods.”

My Glasses Shop, 10 Tithebarn Street, Poulton-le-Fylde, FY6 7BX Find out more at www.myglassesshop.co.uk

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Situated in the vibrant La Condesa area, RSF Mexico City was conceived and designed by RSF’s creative team in collaboration with architect Paul Cournet. The compact store is designed for an organic flow, emphasising key functional elements.

On one side, a custom stainless steel build-out provides a multifunctional experience. Clients can explore the Retrosuperfuture collections on display, starting with a curated selection of pieces. Below, drawers conceal soft velvet pads for placing selections and exploring options. Further down, clients can delve into RSF’s full collections, collaborations, and the vast selection of both sun as well as optical RX frames. Above: the exterior of the new store – opened in February 2024

On the opposite side, a full-height mirror spans floor to ceiling, and throughout the entire store, offering a comprehensive view for clients to fully see themselves and their eyewear choices. A huge, fully dimmable lightbox graces the ceiling, replicating the ambiance and warmth of a sunset to enhance the overall mood. For a comprehensive optical service, RSF’s Mexico City store includes private visiting rooms equipped with licensed opticians, optometrists and Zeiss vision testing machines to address clients’ ophthalmic needs. Find out more at www.retrosuperfuture.com

Av. Tamaulipas 141, Condesa, CDMX Mexico City, Mexico. Monday – Sunday 11 am – 8 pm.

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1. Tell us a little bit about the road you took to establish Optica Rosal 21? From the first steps I took, my passion for design, fashion, and art has been unwavering. My godfather played a crucial role in intensifying these emotions, guiding me through art exhibitions and fashion shops when I could barely spell my own name. As a teenager, the desire to establish my own business and share my feelings with open-minded individuals already burned within me. Passing optical shops, a fascination with the intricacies of the nose prostheses that enhance vision compelled me to dedicate my life to designer eyewear. This bold decision, made 18 years ago, marked my leap into entrepreneurship. Selling my dream to the bank, I secured the funds to establish my vision—a unique optical design shop challenging the norms in the North of Spain. Fortuitously, the local emphasis on quality and added value became my advantage. The love for my job, coupled with curiosity, instinct, and a passion for travel, allowed me to broaden my horizons beyond Spain and create a distinctive optical design shop.

2. What is it about your business that sets it apart from the rest? My motto, “Think outside my house,” holds great importance to me. While I avoid scrutinising my competition, my eyes are wide open to global developments. I am a perpetual learner, observing, absorbing, and seeking inspiration everywhere I go. This approach fuels my daily commitment to enhancing my shop. Unlike many opticians hesitant about change, I actively embrace it. I seek shifts within our business and, more significantly, in external factors like fashion, music, and street culture. Simultaneously, I invest in personal growth through continuous participation in workshops and training. This enriching process allows me to adapt and mould my shop in response to constant evolution.

3. What is your favourite era / genre of design and why? My affinity for women’s glasses from the ’70s, characterised by oversized frames, smooth shapes, and gradient lenses, reflects my admiration for their femininity, humour, and power. Brands and designers inspired by that era always capture my attention. The trend for men emerged in the late ’80s and early ’90s, featuring small, round, oval, or geometrical frames. Iconic frames, like those designed by Matsuda, gained fame through the film industry, enhancing the personality of male actors in movies like Alien and Interview with the Vampire. Above + below: Elena Serrano Pelaez founder of Optica Rosal 21

4. How do you identify and define your customer base? My customers are individuals who appreciate being different and unique. While some lean towards modern styles, a significant portion prefers classic aesthetics. They seek frames that stand out, avoiding common choices. Trusting our carefully curated selection of brands, they value the time and professional dedication we invest in their choices. Whether avant-garde or classic, they desire an extraordinary frame that aligns with their personal style. The process of choosing new glasses involves comprehensive guidance, addressing potential insecurities. We precisely explain how their chosen frame will enhance their image, reflecting our shared appreciation for design, high quality, and craftsmanship.

5. Is there a specific process you take to select the brands or frames you stock in-store? Categorising customers into four types, each associated with a specific brand, demands excellence in quality and service. These brands must evoke genuine enthusiasm, leading to a personal connection where I fall in love and experience butterflies in my stomach. Equally important is their DNA and storytelling aligning with mine.

6. What pair of frames, if any, illustrates your personality best? Evolution is a constant in my personality, reflecting in my choice of frames. Currently favouring vibrant colours—a departure for me—oversized frames remain a consistent preference. If I were to define myself with a brand, it would undoubtedly be Theo. Like Theo, I am not merely fashion; I am simultaneously very fashionable. Our evolution over the years respects core values while adapting to changing times.

7. Do you think social media is an integral part of owning an eyewear boutique these days? In my opinion, social media is the primary window that opticians have in 2023. It offers a platform to communicate and inform customers, showcasing my identity and values—a personal brand. The dedication to this endeavour involves regular collaboration with my social media coach, ensuring I stay abreast of the latest trends and evolutions. My advice emphasises quality over quantity—favouring fewer but genuinely interested and loyal followers who, in turn, become advocates within their social networks. This approach fosters organic growth, focusing on genuine connections.

8. Would you rather: coloured or monochrome frames? Colour holds immense power for me, defining individuals. Encouraging customers to shift from neutral to powerful colours or glasses with colour accents involves a process that challenges them to see themselves without filters. Collaboration with brands strong in colour facilitates this shift, and successfully convincing a customer to embrace a brightly coloured frame brings me immense satisfaction.

9. Do you have any exciting news or updates on the horizon? This question excites me, coming at the perfect time. I am convinced that Spain is ready for more high-end optical boutique shops, led by opticians with a clear vision. Rejecting the conventional image of medical professionals, I emphasise showcasing passion and personality in this beautiful profession. Consequently, I created a platform for opticians eager to elevate their practices. I am proud to announce the participation of a European university certifying my efforts. Through direct mentoring, I aim to guide shops and opticians toward enormous change and progress, sharing the experience and knowledge accumulated over the last 18 years.

10. What is the big dream for Optica Rosal 21? The grand dream for Optica Rosal 21 is to see people from Oviedo and beyond adorning themselves with beautiful designer frames, understanding the transformative effect and benefits of high-quality eyewear. I aspire for Optica Rosal to be recognised for enhancing the aesthetics of individuals, providing not just unique eyewear advice but making a style statement. Dreaming big extends to my academy, with a focus on elevating the quality of the optical business in Spain. I genuinely believe that exceptional service and the offering of high-quality brands will reshape public perceptions of our profession. In conclusion, my promise is that by infusing fun into the eyewear buying process and emphasising business development over routine operations, we can trigger a transformative shift in how customers perceive our profession, leading to the growth of our businesses. In essence, 1+1 equals 3. Visit the Optica Rosal to get inspired at https://opticarosal21.com

Images by kind permission of Elena Serrano Pelaez, Optica Rosal 21. This interview feature was written by Victoria G. L. Brunton exclusively for Eyestylist.com. All rights reserved.

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Žilka Optik Studio, an established fine eyewear destination which opened 25 years ago in Prague (Czech Republic) has marked its anniversary this year with the unveiling of a newly designed state-of-the-art space in the historic centre of the city in June 2023. Their retail concept represents one of the most exceptional to have been announced this year. The new striking interior was designed by owner Filip Žilka and carried out by the renowned Olgoj Chorchoj Prague-based studio (www.olgojchorchoj.cz).

More akin to a prestigious art gallery than a shop, the spot-lit windows of the studio embrace Žilka’s particular approach to eyewear. “Glasses are not just a mere accessory,” says the owner who is well known for his particular philosophy for  matching the perfect frame to the individual’s character, “but they symbolise and reflect the wearer’s personality. Our current window display was produced by the studio of the National Theatre under the creative direction of Marek Cpin.” Pictured above, works by Marek Cpin. Cpin is a well known set and costume designer who studied at the Janacek Academy of Music and Performing Arts (Brno, Czech Republic).

The refined and minimal interior features a circular room lined with frames presented on translucent white displays, and hidden behind a curtain. Žilka explains this feature as part of his philosophy of finding the ideal frame: “The client coming to us here does not select their next frame on their own, the selection of frames is curated for them by our team. It is always our intention to sell “eyewear by Žilka” which sums up our knowledge and expertise. Our individual approach is a superior opportunity for our clientele beyond the brands and designs themselves.”

Asked to pinpoint his particular concept, Žilka said: “My key intention and criteria was to always collaborate with the designers who create eyewear, and have a personal dialogue and connection with them. Our overall concept is based on a stylistic approach that uses our expertise in physiognomy, non-verbal communication and the psychological profiles of each personality type”. He adds that his aim is to bring out the client’s character and link it with a matching pair of frames. This requires a personal appointment at the studio.

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1. Tell us about the store, which I think has quite a few years’ history? How long have you and your father been working together? Philip: Spectacles opened in Great Neck, NY in April of 1988, in a town with four other optical stores. With so many options for patients and customers, I knew I had to set myself apart. From day one, Spectacles has prided itself on excellent customer service and has adapted to meet the needs of a changing Great Neck demographic.

Erica: I graduated SUNY College of Optometry in May of 2022, so I’ve been working with dad for the year since. I also spent a lot of time working with him between undergraduate graduation and the beginning of optometry school, so we’ve fallen into a great groove over the last few years. (Above: Erica wears FACE A FACE and Philip wears J.F. Rey)

2. You have had what appears to have been a fabulous career so far in optics. What has made your working life fulfilling so far? Philip:I started my career in optician school before making my way to optometry school, so from the start I was uniquely positioned to see all of the opportunities an optical career has to offer. Nothing has been more rewarding than giving people the gift of sight. Watching someone experience perfect vision for the first time, or the smile on a child’s face when they successfully learn to wear contacts makes every day special. Now after 35 years, the relationships I’ve built with my patients and my community are so fulfilling. Being alongside them as they experience bat-mitzvahs, weddings, children, grandchildren and more has been a career highlight.

3. How do you enjoy working with your daughter Erica? Philip: When my kids went to college I begged them to take some science classes, just in case they wanted to go into a medical career. They both declined my request so I never expected to be lucky enough to work with either of my kids.  Now with Erica as an optometrist and Max as a veterinarian, it’s safe to say I was right about the science classes. Words cannot express how elated I am to share this career with my daughter. We are learning so much from each other every day, it has renewed my passion for learning. We have always had an incredible father-daughter relationship, and working together has only strengthened that bond. We have such a great time in the office together, and I love introducing my patients to the future of the practice. I am so proud of all the hard work she put in to get here, and so excited for her to have a career as amazing as I’ve had. My only hope is that she loves it as much as I do, and has a successful 35 years like I’ve had.

4. We absolutely love the Spectacles Instagram feed. When did you launch your Reels – what has inspired you to put so much energy and fun into the store social media? Erica: Wow, thank you! It really is a lot of fun. I’ve been working on it for a little under 10 years now, but the reels have really blown up in the last year. I’ve always had a creative side and didn’t necessarily want to part with that even though I’m in a medical profession. I also worked as a social media manager for local businesses throughout college so I’ve watched Instagram grow and evolve from a business perspective over the last decade. I think it’s really important for brands and businesses to showcase themselves on Instagram, and I think with optometry there are so many ways to do it. I love that optometry has a fashion component and a medical component and I didn’t want to stick with just one on Instagram. Some days you’ll see me posting about contact lens hygiene, the next day a stunning pair of glasses, and other days a silly video with dad. We’ve gotten such amazing feedback on it that I don’t think I could slow down! My favorite (and everyone’s favorite) videos are the ones dad and I film together, we get a lot of good laughs out of those. Of course social media is so important for businesses and brands in today’s era, but we really want our page to showcase our personalities and to be authentic to us and our practice.

5. I know that you are working with a wide range of collections. Are you stocking any independent brands and could you tell us which ones and which ones you like best right now? Erica: I think we do a great job at carrying something for everyone! As far as independent brands go we carry: Barton Perreira, FACE A FACE, Dita, Mykita, Matsuda, J.F. Rey, Chrome Hearts, and a few more. We also carry a handful of luxury fashion names, but we have done a great job at taking independent lines and making them the household fashion names that people now come in looking for.

6.  You also have an eye for styling. Is this a natural gift or have you learnt how to do this in the last years? Erica:I have to say I really learned from the best. Watching the frames that dad has picked for people over the years on the first or second try has really taught me so much about how to pick an amazing frame for someone. At this point it comes very naturally to me, and I also try to make it a very collaborative effort with the patient because I want them to truly love their glasses. Now when I work with him I’m secretly trying to be the one to pick the pair that the patient likes best and really become the master!

7. What are your top tips for styling now as we head into Fall? Erica:We’re seeing some really great colors that are still subtle and wearable even for people who are a little timid when it comes to color. There are some gorgeous rich navy colors, aubergines, and green is still going strong from last season. We’re also seeing thick acetates come back into style, and some really cool rimless metal sunglasses that are awesome unisex pieces.

8. Have you a favorite glasses shape and colour which expresses the new – season look? Erica: I’m really loving this piece from Barton Perreira (pictured above) and also an aubergine-toned Fendi (below right) with a gold temple detail. The bold cat-eyes are where it’s at for me right now.

9. Will you shortly be travelling to Vision Expo West or Silmo? Erica: As of right now, we don’t have plans to! After Vision Expo East in March we added a new fundus camera to the practice and don’t currently have our eyes on more medical equipment. As far as frame buying goes, while we do love to walk the shows we usually put all of our effort into Vision Expo East since it’s right in our backyard. But who knows, as it gets closer we might just use it as an excuse for a vacation!

10. On Instagram you have launched a super Frame Friday highlight. We spotted you in the CHROME HEARTS grey-toned optical which looked stunning. Do you have this photo to share and would this be a frame you would wear and for what type of occasion? Erica: I’m having a lot of fun with New Frame Friday! People always ask when we are getting new stuff in and the answer is truly every day. I love being able to pick a frame that came in during the week and show people an exciting new piece. Chrome Hearts is always easy to get excited about. Their attention to detail and the edginess of their frames is so different from what other companies are doing. That matte gray piece is definitely cool, I think for my personal style I’d wear that to elevate a basic outfit, like jeans, a white t-shirt and a leather jacket this fall. I also think it would look amazing with a transition lens in the gray/silver mirror, or as a full sunglass. It’s slightly big on me so I don’t know if you’ll see it in my repertoire anytime soon but I’m still itching for my first pair of Chrome Hearts.

80, Middle Neck Rd., Great Neck, NY, USA

https://www.spectaclesgn.com / @spectaclesgn

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Tell us a little bit about the road you took to establish G is for Glasses. Manitoba highway 309 was the literal road that led us to creating G is for Glasses; that road takes you to Big Whiteshell Lake in Manitoba and the location of Jessie’s family cottage. Over some chilled Chardonnay and a thrilling game of Scrabble, we decided to open an optical shop. Jessie is an optometrist and had been practicing for 5 years in Winnipeg – she just didn’t see herself long term in any of the existing offices, but saw the potential of independent opticals in other cities. Bonni had never worked in optical before, however with 20ish years in retail she was certain she could sell some spectacles and had creative ideas for days. We were both at the point in our careers where we needed a change, so we decided to take the plunge and start our own thing. We are cousins, so focusing on smaller independent brands was an easy choice to maintain the family roots of our business. Above: The G Girls, Jessie and Bonni, the creators of G is for Glasses, a friendly, neighbourhood independent optical store

What is it about your brand that sets it apart from the rest? We set out to open a shop that was more than just a place to get your eyes checked and to buy a pair of glasses: we wanted to create a glasses culture that was inclusive to all humans. We are very passionate about independent eyewear as well as educating our customers and patients about the value of the design, skill and process that goes into each frame we sell. Our brand is not just our store but an extension of ourselves. We totally embrace being referred to as “The G Girls” and 100% endorse our shop simply being called “G”. When our clients are asked where they bought their glasses, they just don’t answer with G is for Glasses but talk about the experience, the people and our shop’s environment. Nothing builds a brand faster than word of mouth, and Winnipeggers love to chat.

Who is someone you see as aspirational or inspirational in terms of design? Hard to narrow it down to one, but if we are looking at something new and fresh that we are super into these days it is VADA Eyes. Katie Caplener and her team are doing exciting things over at VADA, using her jewelry background and sourcing of vintage acetates. Their colours are vibrant and their shapes are hitting new limits. Straight up a banger of a collection and brand, these ladies are true Kauboi’s (IYKYK) in the landscape of our industry.

How do you identify and define your customer base? We have a super wide and diverse range of clientele, but we do take pride in having created a safe space for the 2SLGBTQ+ community.

Is there a specific process you take to select the brands or frames you stock in-store? It’s a combination of talking to our friends in the industry, talking to our clients, snooping and engaging on social media and going to the shows (especially European shows). It’s an ongoing process making sure we have brands we believe in, having a good array of designs and also not being afraid to make mistakes.

What pair of frames, if any, illustrates your personality best? If you mean G is for Glasses: anything orange. If you mean Jessie: anything neon. If you mean Bonni: the bigger the better.

Do you think social media is an integral part of owning an eyewear boutique these days? Maintaining a solid social media presence is still a great way to set yourself apart and show people why they should shop with you and be a part of what you have created. We use our outlets more to show people who we are, show us having fun behind the scenes of G and what is happening in our community, while sprinkling in all the beautiful eyewear that is arriving in the shop on a regular basis.

Would you rather: extravagance or minimalism? Impossible to answer, we love both! In terms of brands, our top sellers would fall under the more minimal classic design category, but we are always drawn to the wild extravagant frames and want them on our shelves no matter what.

Do you have any exciting news or updates on the horizon? We opened our business after working zero days in optical sales, so as we approach our 10^th birthday we are going to fully renovate the optical area. We have done a few small-to-medium updates as we learned the flow of our shop, but need to go bigger now. We have new ideas, coupled now with a ton of experience, to make design changes that will keep G feeling fresh and provide an even better customer experience.

What is the big dream for G is for Glasses? Simple – just make this a place we want to keep coming back too. Nothing complicated. We opened G because we both wanted to enjoy coming to work, so our big dream is to keep the ship sailing, keep it evolving, always having fun.

G is for Glasses, 3-1176 Taylor Avenue, Winnipeg, MB R3M 3Z4

Find out more about the store at www.gisforglasses.com / An interview feature written by Victoria G. L. Brunton exclusively for Eyestylist.com.

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The Paris-based eyewear label Lunettes Alf has launched its first pop-up with Blick, the optical store which has a dedicated store space for partner brands. Above: the exterior of the Blick Brillen in Rotterdam

ALF’s collection was launched in store at a party event on 30th June, and is now on display for 3 months, featuring optical models and sunglasses from across the collection.

Exploring the classical elegance of French-made acetate glasses, Lunettes Alf is inspired by classical timeless frames of the past, and uses exclusive high-quality Japanese materials in combination with anti-reflective photochromic mineral glasses and genuine leather cord and case. The label was created by two brothers, Germain and Alexis Bouchara, in Paris in 2018.

Pannekoekstraat 37A, 3011 LC Rotterdam For more information visit https://blick.nl/nl/home / www.lunettes-alf.com

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The Portuguese eyewear store Seeana has opened a second store in the city of Aveiro, north of Lisbon. Inaugurated in June 2023, the new boutique, which features striking, full-height glass windows, launches with a handpicked selection of independent and more mainstream eyewear brands, chosen for a discerning customer who is looking for something different and unique. Above: the exterior of the newly opened Seeana Black store 

The new store features a large, open retail space with wooden floors, sleek industrial furnishings and glass fronted displays, with plenty of space to try on frames in a well-lit and well presented showroom.

Specialists in optics and eyecare, Seeana dates back to 1995 and represents a leading optical retailer in the city of Alveiro, offering state-of-the-art optometry and optical care with emphasis on a high-quality, customised service adapted to the individual needs of the customer.

The new store is located at Alameda Silva Rocha, 72, Alveiro, Portugal. Photography by Nuno Freire – mind.art | photography. To find out more about the shop visit www.seeanaeyewear.com

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Ahlem Manai-Platt, the Paris-born designer behind eponymous eyewear label Ahlem, brings her chic eyewear vision to Paris, with the opening of her own branded store. The new boutique is her first in Europe and fourth globally – joining sister stores in Venice California, NYC’s Nolita and San Francisco’s Hayes Valley. Above: the store front of the new Ahlem boutique in Paris

AHLEM’s Paris store is located at 9 rue du Dragon in Saint-Germain-des-Prés, an historic culturally rich neighbourhood known for its upscale shopping and dining experiences. The interior, imagined by Stockholm-based design agency Specific Generic, draws inspiration from the aesthetic encounter between two of Ahlem Manai-Platt’s favorite modernists: Constantin Brâncuși and Isamu Noguchi. Using Noguchi’s 1927 drawing “Paris Abstraction” as a reference point, the interior has been designed to balance voids and built structures,  incorporating natural materials such as glass, walnut, metal, concrete and plaster. Elements of craftsmanship, including sculpted plaster and hammered wood, are also featured. The space also features an ultra-luxurious “boudoir de marque” conceived as an intimate refuge for custom frames, individual consultations and private viewings. According to the designer, the new store establishes a brand presence in Ahlem Manai- Platt’s hometown and current city of residence, which has been a fundamental creative influence on her work from the very beginning. For more details about the brand visit www.ahlemeyewear.com / Photography by Michael A. Bandassak  

9 rue du Dragon, Saint-Germain-des-Prés, Paris, France

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1. The last time we featured your store was in 2012!  What are the biggest changes you made over the years? Yes, things have changed a lot! Of course, after the Pandemic we are seeing a different mindset and different viewpoints. I am seeing people are definitely more progressive this year in choosing frames, and honestly the more progressive shapes are selling really well. The frames we are selling incredibly well include Lazare Studio. I know Alexander very well and in this collection there are some excellent shapes and the quality is great – the understatement in terms of the aesthetic has a lot of good points. And when I was thinking about your questions it gave me to think about what I have and what I really like, which is really a good idea. Still one of my absolute favourites for our store is Ahlem. I was their first customer in Germany and that was really nice. We gradually grew this collection until it was our number one, and everything Ahlem was doing in terms of developing the style was real sexiness. It worked so well, and still her glasses continue to have this feeling, it’s not just some kind of “bling-bling”! Ahlem has something great and it’s lasting. When you start with a brand and then you see them evolve this is really so interesting to see…and it’s quite a similar path to us here…..

2. How have you bounced back after the Pandemic and have you needed to change things in any particular areas after this strange few years? The biggest change over the years has been that I started alone back then (in 2012), and now we are a team of five. This is really good, having different characters to work with our customers – everyone has a different style if you like and I like and appreciate that a lot. Of course, we had a lot problems like everyone during the Pandemic, but we are on track again and working well. I think as we are authentic in everything we do, we have earned a lot of trust amongst the community as specialists in what we do.

More recently we have also changed another interesting thing. We have started to make appointments for people to pick their glasses up. Its strange to me to give time to the customer to choose a frame, but not set aside an appointment for them when they come back to collect the frame. They appreciate that we are now doing that.

Above: the team at Klar in Darmstadt

3. What is your favourite feature of the store design in 2023 and why? Originally the store felt like a living room, when we first opened. But gradually with more people – customers and employees – the space felt too small. As I didn’t want to move locations, I made some changes, I took out some of the sofas. We’ve also added the Kvadrat acoustic panel on the wall to ensure the sound in the store is completely clear.

I’ve also taken more space for the workshop and added a space which is used by the team – to do all the orders but also to relax in as there is a kitchen and balcony. We can also use this area for private appointments if we need to and other events or parties.

4. And the frame selection, same or new and re-mixed? Yes, I have changed things a lot actually. There are so many really nice brands on the market now, that you really must change something sometimes! I have some collections I had on the first day like Garrett Leight, and I would not change something like that, for me it’s fundamental. More recently I added Jacques Marie Mage and of course Lazare Studio. I have also taken Thierry Lasry for sunglasses. We work very well now with Cutler and Gross as well. This year, we have also taken on Pontet from France. We have had some brands for a long time, MYKITA, Oscar Magnusson, Eyevan and so on. For accessories, we like the Japanese label Diffuser Tokyo.

5. What are your best experiences this year so far?  I’m going to be a Dad again in June. Quite exciting! I also should mention opti because I always go there with some friends and we go with some producers and sales reps to the Austrian Alps afterwards. This is a traditional event that we’ve been doing for 10 years now! It’s a fun and inspiring mix of people who go along.

6. How much is personality a part of your work? Yes, I think it is one of the most important things for us. We are always looking for a perfect “match” for our customers when it comes to eyewear. It is always important to have well educated employees, but it is important to  have personality and taste when working with these brands. You must be sensitive to fashion. You must understand other aesthetics to be able to work with certain products. We have many different characters coming into the shop and it is our job to match the frame with the character, as creatively as we can! As a team we know we need to have a real appetite or “fire” for good eyewear!

7. Do you think travel (to optical fairs) improves your experience as a specialist retailer? Yes, 100%! I am very enthusiastic about shows and I am also encouraging my employees that it is essential to go. Why? When you have a show as a buyer I can have an incredible fast overview of everything, especially the collections I am not working with. By looking at one after another at the shows, you can get a very direct feeling about everything for yourself. I also like the networking, and because I go to these events I can meet a lot of people again – it’s interesting. You can talk a lot, exchange ideas, get some recommendations and so on. I am also still involved with the German Collective group – we have done some interesting collaborations and we always try to meet up. All if this is important for the shop at the end of the day. It’s inspiring, and always great the meet the designers behind the brands we sell in person again.

8. What are your plans this summer? We are always open through the summer. And it’s often the time of the year where we might hold specific events or parties for example.

9. Will we see you at SILMO? Yes for sure – it’s very important for me. I love Paris and I also love the people there. It’s also the perfect date for us in terms of business – it’s the perfect date for me to select my brands at this point in the year and make some orders.

10. What has been your best experience of working with an eyewear designer this year and why? Please name one and why was that a stand out experience? Well I’ve worked with Garrett Leight for 12 years. He founded his brand not a long time before I opened my shop. I would really say thank you to this lovely crazy guy because I asked him for an order before he had started any distribution in Germany or Europe. I texted him and we talked, and then he sent me some first frames for the shop without any payment even, it was really very cool. For me really I’d say it was a lucky moment – I think I was customer 24 or something worldwide – and we have now a friendship – and of course since then his company has changed a lot and grown. When I meet Garrett at the shows I remember that we were starting out at the same time, and it’s always a nice moment of nostalgia.

Klar, Schulstrasse 4, 64283 Darmstadt, Germany www.klar-augenoptik.de Read the first interview with Akram on Eyestylist.com at www.eyestylist.com/2012/01/klar-darmstadt-germany/

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“Our concept in Venice is a colourful space where our customer can meet the designer,” Patty Shelabarger, founder and designer of Patty Paillette told Eyestylist after our impromptu visit to the bijou flagship store near Piazza San Marco. “It is a magical experience to have the opportunity to bring together the creator and the wearer of a creative frame, here in this beautiful city.”

After pop-ups in Rome for 7 years and LA for 2, the designer is settling in Venice with a studio and Patty Paillette Eyewear store in close proximity. “Venice is a place full of art. I am so grateful I can have my design studio and my store close by – for sure this will be our home forever!” Shelabarger told Eyestylist, adding, “the energy is very special.”

The designer also added that she is currently working on the development of the “Patty Shelabarger” collections, alongside Patty Paillette. “This is my next exciting launch for Silmo 2023 and MIDO 2024….the new frames for men and women in this new collection are handmade in Italy and exciting…just watch this space!”

Patty Paillette Eyewear, Calle Frezzaria, 1177, San Marco, 30124 Venezia, VE, Italy – www.pattypaillette.com Photography by EYESTYLIST.COM: All rights reserved.

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With a neighbourhood that’s been dubbed the coolest in the world, Guadalajara is the place to be in Mexico in 2023. The city has a vibrant, fast-evolving art-and-design scene and cultural energy and charm – centred around the unique neighbourhood of Colonia Americana.

Dr. York opened in the locality in March 2021. Having built a reputation as a leading independent eyewear store in Mexico City, owners Jose Castellano and Elena Orestano had set their sights on something new, with a bold independent spirit and a different point of view. “We had started hearing through customers and friends about this peculiar neighbourhood and community in Guadalajara that was blossoming with an attention towards design, gastronomy, art, and architecture. We thought, and still do think, that it really was something special and we wanted to be part of it, so we started our research around 2017. Good things take time and we were lucky enough to find our spot in 2020 and finally opened (a little delayed because of Covid) in 2021.”

The space itself is more like a gallery studio than a straightforward store. “It definitely feels more like a studio than a store,” explains Castellano. “And that was the approach we were looking for. We wanted to have a space where we could express our personal point of view of our trade and where we could work on another project that we had not been able to make progress with before. So we though that the idea of a studio / store would be at least, unconventional.”

For the interior design, the couple commissioned Regina Pozo (founder of @txt.ure.mx) who they had already worked with for the remodelling of the Mexico City store. “She helped us to materialize this desire to design a Mexican experience for an optical shop. Her project helps artisans in small Mexican communities to have a platform where the world can enjoy and appreciate their craft. It felt right to work with her again; she helped us create this ambience where someone can feel that they are not only in an optical shop, but also in a studio where something special is blossoming, with an appreciation for local design, art and style.”

So far, the space stocks a choice of frames from Ahlem, Theo, Garrett Leight, Kuboraum and Labor. “We are looking forward to showcasing Lapima, Lazare and Vada in the coming months,” Jose adds. “As we started, we believed that there was no other space in Guadalajara that was presenting independent eyewear exclusively. We did not want to make an exact replica of our Mexico City collection, although it’s pretty hard not to because we are lucky to work with some of the best out there…we wanted to present something organic to our new community. And so there are some surprises from our original selection.”

The Castellano family have now made Guadalajara home, with Jose travelling to Mexico City every 10/12 days to spend 4/5 days with the Dr. York team and customers there. They say it works really well and that the team in MC is really well established and doing very well. “This year Dr. York Mexico City turns 12 years old. We are very lucky because since the beginning we were backed up by a great community, with many of them still trusting in us to take care of their eyes. The neighborhood there has evolved, and changed, like Dr. York, but something that we have always trusted and built on was the warmth of our service and our peculiar point of view towards our craft. Hopefully we have been able to communicate that precisely and we will continue to do so – in both cities – now and for the future.” Dr. York, C. Manuel López Cotilla 1234-Local B, 44160 Guadalajara / Dr. York, Álvaro Obregón 187-B, México, D.F.

Read more about Dr. York on Eyestylist at https://www.eyestylist.com/2011/07/dr-york-mexico-city/

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1. Do you remember when and why you were originally drawn to eyewear? Yes! I was prescribed my first pair of glasses in kindergarten, and I found the ‘fashion accessory’ aspects of my new medical device enthralling. I chose pink and crystal plastic frames. It was the era of embellishing the peripheral part of the lens with a tiny metallic decal, usually a monogram, so I selected a silver dog which obviously looked SO COOL. From then onwards, I was hooked for life.

2. What is your favourite fashion era for eyewear specifically? I think I would say the 1960s. It was like the Wild West, with designers trying out anything and everything. The introduction of new materials allowed designers to really get creative with colours and shapes that weren’t possible before that time. I’m thinking about the designs of Christian Dior, Pucci, Oliver Goldsmith, Anglo American Optical, Pierre Cardin, Futura by Silhouette, and Philippe Chevallier.

 3. If you were to choose one pair of glasses, vintage or modern, to describe you, which would you pick, and why? I would say the l.a.Eyeworks Bondo frame. It’s wacky, yet versatile – a real classic. It can fit in, stand out, and compel you to ask questions. 1990s conventions dictated that rimlocks should be mounted at the rear of a frame, but l.a.Eyeworks designers Gai Gherardi and Barbara McReynolds flipped that rule on it’s head and used the rimlocks as a design feature, amplifying the visible rimlock theme and even carrying a ‘spare tyre’ rim lock to hold an extra screw. For me, the spirit of this frame is unconventional, playful, and unafraid of authority.

4. Are there any current trends in the eyewear industry you’re enjoying particularly? I’m big into the new frame/clip-on combinations from GIMM eyewear, and Rigards.

5. If you had to steal one celebrity / style icon’s frame collection, whose would you choose? Oooh tough to choose between Elton John and Lady Gaga. Maybe hers… just because they’d fit me better.

6. What would you like to see more of from eyewear designers today? It would be great to see more unique frame textures and finishes. Aside from that, I would love to see more special editions and small-batch collaborations. It’s my favourite thing to see mash-ups between my favourite companies. Examples include Blake Kuwahara + l.a.Eyeworks, GIMM + Jean Philippe Joly, Gogosha + Baars.

7. Which eyewear brands (and particular frames, if possible) are on your wish list?I would love to get my hands on a pair of the first Christian Dior frames made by Tura, with the beautiful enamelling and ornamentation. I’ve also always wanted a pair of vintage Casanova frames. I’m currently coveting the Anne & Valentin MECACOOL from the “Mecanix” collection, but I am also presently obsessed with both the P and Q series by Kuboraum. Otherwise, I can’t wait to see the Rigards x Kamonuj frame/clip model RG0318JM that took more than a year to develop.

8.What trends do you predict for this summer’s eyewear, if any? I can’t predict – I’m not that cool. But my hope is for juicy colours this summer, always and forevermore.

9. Are there any underdog eyewear brands you expect to rise as future industry stars soon? I’m not sure if they’re underdogs, but I see both Lapima and Vada as rising stars.

10. If you could create a collaboration between any brand and any person / artist / celebrity /style icon, who would you unite, and why? This is a fun topic! Maybe I would pair myself with someone. If not, I’d put together Von Miller with theo and Diane Keaton with Mykita. Both celebrities are known for wearing glasses and would be superb model/collaborators, and both frame companies have made exceptional high-fashion collaboration collections in the past.

Kayla Heersink works at her family’s eyecare business in rural Colorado, USA. Previously she has worked at Gogosha Optique and Rims & Goggles. Top image: Kayla is wearing Denfert by Paname Eyewear. 

An interview feature by Victoria G. L. Brunton exclusively for Eyestylist.com. 

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With a history of working together – that dates back 11 years – SALT. Optics and Blick Brillen have a close and evolving relationship. Their latest collaboration is a carefully designed pop-up store in the heart of the city of Rotterdam, designed to present  SALT.’s Optical Collection, and fully branded to reflect the style of the Californian brand.

Shop Owner Mike Portier told Eyestylist: “The pop-up represents SALT. so, in this case, we worked on a clean design with natural accents. We asked SALT. to choose the colours, visuals and signing; not only in the shop but also on the window and facade because it should be their showcase. We try to lead every customer through the pop-up store, which is interesting because it very often feels like a different world.”

“SALT. is a timeless but fashionable collection. Some models, like the Brower, have been around for years but still work. The pure design, combined with high quality materials and construction make it a perfect collection for customers who value stylish eyewear that last for multiple seasons….” Mike Portier, Blick

Blick is well known for its original events with eyewear brands. Portier told us: “The 50 square meters of Blick make my world as a shop owner very limited and since I’m easily bored, I do need fresh impulses from time to time! Normally the collections we work with have to adapt to Blick as a brand. In the pop-up store, though Blick then has to adapt to the collection as a brand. This fresh energy very often also affects what’s happening in the main store.”

Blick Brillen (main store), Pannekoekstraat 37A – Rotterdam, ZH, 3011 LC The Netherlands – the temporary pop-up is open during the same hours as the main store. www.saltoptics.com / www.blickbrillen.nl

Eyestylist featured Blick Brillen previously in 2020; click on the link to read more: https://www.eyestylist.com/2020/09/suzy-glam-pops-up-in-rotterdam/

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