“A brave and fearless red shade…” called Viva Magenta
For 2023, Pantone has announced ‘Viva Magenta’ as their ‘Colour of the Year’, a bright pinkish red they refer to as “an unconventional red for an unconventional time.” According to Pantone, Viva Magenta “welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all”.
The brand states: “In this age of technology, we look to draw inspiration from nature and what is real. Pantone 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
In eyewear, bright tones of fuchsia and neon pink were already trending successfully in the summer months, and tones related to this palette were fresh and bold in the collections exhibited at Silmo for S/S 2023; the colour palette now extends further with new variations of pink and red and bright combinations, inspired by the intense natural red ‘cochineals’. Above: Agent Provocateur sunglasses by RETROSUPERFUTURE, a brand new collection launched for the current season, www.retrosuperfuture.com
In the fashion press, the Viva Magenta at Pantone is being represented in a multitude of red and pink variations, from Carmine red to berry tones with a very intense pink/purple depth. At Lafont Paris, the new Maldives frame for Spring/Summer 2023 comes in an eye-catching red coloration with patterned fabric sandwiched within the acetate layers. www.lafontparis.com
“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement….” PANTONE
At Materika – a brand produced by the Italian brand, Look-Made in Italia, the new Piuma series features a very close colour to the Pantone Viva Magenta, in a shape that is graphic and angular to create a bold and trendsetting optical style. Find out more at https://lookocchiali.it Written by Clodagh Norton – All rights reserved