The sunglasses label and the British fashion brand Ted Baker have launched a bold and wearable limited edition
The iconic British sunglasses label has lent a few of its most prestigious shapes to a fun youthful limited edition by Ted Baker especially for the summer season. The collection aims to “tell a story of innovation, self-expression and individuality”. Featuring two women’s designs and two more classically male shapes, the edition conjures up the style of Jackie Onassis, Michael Caine and Audrey Hepburn in a new modern take on truly classic eyewear. The timeless silhouettes have been given an injection of colour and personality with signature Ted Baker prints lining the inside of each style, celebrating the heartland of the brand and matching back to clothing across its SS22 collections. Above: classic and cool sunglass design, with shapes for men and women
‘As the originators of fashion eyewear, Oliver Goldsmith Sunglasses are intrinsically rooted in British culture and so the opportunity to partner with another likeminded British heritage brand makes perfect sense. For this collection we extensively explored Ted Baker’s design archives and have developed a technique of marrying print to frame which is something we’ve never tried before.’ – Claire Goldsmith, Fourth Generation Owner, Oliver Goldsmith Sunglasses
The edition also includes the 1960s oval sunglasses, a perfectly on-trend shape for the current season, with soft bevelling and a subtle graduated lens. To see more styles visit: www.tedbaker.com
