The eagerly awaited New York edition of LOFT takes place from 14th to 17th March 2024
The next edition of LOFT will feature an extensive line-up of eyewear companies in an event that promises inspiration and many new collections and releases. This year the New York event will take place at the familiar Hudson Mercantile space on the corner of 10th and West 36th St in New York City.
Founder, Richard Mewha, is buoyant and excited for this year’s event: “2024 will be the 24th iteration of LOFT NYC. This curated trade event was initiated to showcase independent design in the eyewear marketplace. Since then our show has evolved into a very special highlight on the international trade event calendar. Once again we look forward to welcoming independent retailers, boutique owners and buyers to our amazing space. We have already announced our intention to stay in New York City in 2025 and our plans are moving forward at a rapid pace. We are expecting our 25th year to be spectacular!”.
LOFT NYC will present two floors of independent eyewear designers and this year will feature some new additions to the event including Kuboraum, l.a.Eyeworks, Silhouette, Eyevan, Yellows Plus, Cazal and Folc Eyewear.
Known for it’s excellent catering and unique atmosphere, LOFT is offering the perfect place to meet industry friends and colleagues while enjoying its relaxed environment. An eyewear escape rather than a traditional event, LOFT has always been a place to see exciting eyewear designs and an opportunity to talk to the people behind those designs.
“We really love putting this event together each year!” adds LOFT Marketing Director, Louis Fullager. “Our favorite partners keep returning every year like Bevel, Theo, Mykita, Salt Optics, Anne et Valentin, Blake Kuwahara, Lucas de Staël and Entourage of 7. We’re super excited by the new brands coming in and I’m especially looking forward to tackling a bigger expanded event in 2025. Staying in NYC was imperative for us and we have been stunned by the amount of interest we already have from brands and customers alike. There is a real appetite for the New York based event to continue.”
LOFT NYC is open from 9.00am – 6.00pm Thursday 14th March through to Saturday 16th March, and 9.00am – 5.00 pm on Sunday 17th. LOFT EYEWEAR SHOWS are the premier US independent luxury eyewear events held annually in New York City and San Francisco. For more information, visit the website at www.lofteyewearshow.com