The London show, which takes place from 24th to 26th February 2024 will feature – as part of its optical industry showcase – a variety of independent eyewear brands, from start-ups and emerging labels to well established international names
100% Optical, the London eyewear show – which is celebrating 10 years, promises a broad selection of independent eyewear collections with brands travelling from across Europe to exhibit at the show. The latest labels to confirm their presence include neubau eyewear, Frost, UltraLimited and Vakay. Above: the Italian titanium label Blackfin will exhibit at 100% this year – they will show their new collections including new titanium sunglass designs featuring Blackfin AirGlass, cutting-edge mineral lenses by Barberini
The fair will highlight new trends and directions in the optical arena, pointing to sustainability, eco materials and colour and design trends as key areas that will be highlighted through the presence of the selection of independent labels. They will exhibit in a dedicated area – The Studio – this year, which is sponsored by Nikon Lenswear UK and located in the heart of the Eyewear Zone. The fair organisers say that this location is set to be “the biggest independent line-up to date across the three-day optical event”.
100% Optical holds the popular Love Eyewear Awards, sponsored by ShopAr and including 13 categories for the 2024 Edition. The Love Eyewear Awards features independents and major designers, manufacturers and retailers in the Optical industry.
The shortlist of nominees for 2024 include Filipe Diniz Lunettes, OtrO Eyewear, l.a.Eyeworks, Okkul, KOMONO, Danielle Rattray, STRUKTUR Eyewear, ROLF., Gotti Switzerland, Mokki, Bird Eyewear, The Optical Gallery and more! The winners of the awards will be announced on Saturday 24th February 2024 on the renowned 100% Catwalk, sponsored by OCUCO at the show.
100% will welcome the following independent eyewear exhibitors and brands this year: Bevel (US), Bird Eyewear (UK), Blackfin (Italy); Danielle Rattray (Scotland), Erkers1879/Studio Optyx (US), FACE A FACE (Paris), GIGI Studios, Kirk & Kirk (UK), Morel (France), Ørgreen Optics (Denmark), MOREL (France), Nina Mûr, SALT. (US), Sea2see (Spain) – among others.
100% Optical is a three-day show (from 24-26th February at the ExCel London) – the event will once again welcome professionals, experts and eyewear enthusiasts alike through its doors to celebrate the world of eyewear and optics. The February show will mark the 10th edition of 100% Optical, and organisers predict that the event will attract over 10,000 optical professionals from across the globe. For more information and to register, visit www.100percentoptical.com