A New Chapter in Eyewear History…
16th September 2014 Two powerful, luxury brands in the eyewear world have forged a partnership that heralds a visionary alliance. Oliver Goldsmith Sunglasses & Claire Goldsmith Eyewear in England, and Ørgreen Optics from Denmark have joined forces; however, each company will retain its own brand name and identity. Oliver Goldsmith has an enviable legacy of eighty-eight years of innovative and influential eyewear design. Ørgreen Optics was founded seventeen years ago, with a cult following inspired by film noir, vintage cars, cultural icons and street savvy.
The charismatic collections of both brands, and the innovative concepts and ideas that Claire Goldsmith and Henrik Ørgreen share, bring fresh vitality and design ethos to these revered eyewear companies. Claire Goldsmith stated: “I decided last year that I wanted to bring in some additional support into the business to help OG and CG reach their full potential. I have been calling Henrik Ørgreen a friend for many years. Not only do I love him as a person, but also I have a huge amount of respect for him and his team, and what they have achieved with Ørgreen. So you can only imagine my joy when, over a friendly beer in New York last year, Henrik asked if I would consider him to be my business partner. My response? Of course, it was a big fat YES!”
Henrik Ørgreen added: “I believe that Claire Goldsmith and Oliver Goldsmith Sunglasses represent unique possibilities. OG Sunglasses is such an iconic brand that has been around since 1926. We have the greatest respect for the history and understanding of eyewear design behind the OG name. Therefore, we are proud that Claire has decided to trust us in terms of helping her develop OG Sunglasses and her own line, CG, into the next phase, with the utmost respect for the identity of the brand.”
A pre-show peek at the new collections by OG, Claire Goldsmith and Ørgreen Optics reveal impressive shapes, gorgeous colours, and impeccable craftsmanship. Both collections will be presented at SILMO Paris at the end of the month. www.olivergoldsmith.com www.clairegoldsmith.com www.orgreenoptics.com www.silmoparis.com JG